Intriguing Life Experiences
Like many of you, I, too, have been at the receiving end, suffering from the onslaught of political massages over the past two months. Now that the hullabaloo of elections is over, the election results declared and the new government is firmly in place for the next term, I hope to get some respite and relief from political messages that have been hogging my mobile’s space. Continue reading “Poll tremors on social media”
Hopping from one television channel to another, they appear on various news channels almost every day. Smart, savvy and articulate; they can be seen arguing passionately on prime-time TV debates- fervently advocating the party agenda, vehemently browbeating the rivals and accusing the opponents in television cross-fire. Many of these ‘argumentative Indians’ are motor-mouths who can speak non-stop, sometimes defending even the indefensible. Continue reading “From television cross-fire to cross-over”
Away from home on his first job and living independently, my son was, somehow, able to manage food but laundry was a big hassle for him. Unable to cope, he decided to buy a fully automatic washing machine. There was a palpable excitement in Anshul’s voice when he exclaimed on the phone, “Washing machine is the best home appliance to have been invented.”
A mother is shown packing for her teenage son who is leaving home for the first time to stay independently in a different city. The concerned mother recalls various articles and appliances her son may require. The same mother-son duo appears in another ad of the same E-Commerce Company in a similar setting. Now it is the turn of the son to show concern for his mother. He gifts her a water bottle with a built-in medicine organizer so that his mother is regular with her medicines in his absence. There is such a beautiful portrayal of a wonderful chemistry between the mother and the son that every time I see this ad, I can’t take my eyes off the screen. I get emotional. Being a mother I can relate to the feelings of the mother, that sinking feeling, when the children leave and visit home like migratory birds. Yet Continue reading “The Ad Magic”
Traditionally growth has been interpreted in terms of GNP. For decades economists focused on income related measures but the experience of many third world countries in 50s, 60s and 70s, led to disenchantment with GNP as a measure of growth. Despite achieving growth targets many developing countries could not improve living standard of their people. Continue reading “National Happiness: Determinants and Measurements”
