Author: Rama Kashyap

Rama Kashyap is a retired Associate Professor and Head of Department in Economics @ MCM DAV College, Chandigarh. A loving mother of 2 boys and wife of a senior govt. official (Retd), she realized that this all (but one) male family will always talk to the point and will never gossip. Hence she took refuge to writing short articles and letter to editors for various daily newspapers. Even the addition of a daughter in law has not stopped her from channelising her gossip towards writing. This collection of articles has now grown big enough to be presented in this blog.
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The Ad Magic

                        

A mother is shown packing for her teenage son who is leaving home for the first time to stay independently in a different city. The concerned mother recalls various articles and appliances her son may require. The same mother-son duo appears in another ad of the same E-Commerce Company in a similar setting. Now it is the turn of the son to show concern for his mother. He gifts her a water bottle with a built-in medicine organizer so that his mother is regular with her medicines in his absence. There is such a beautiful portrayal of a wonderful chemistry between the mother and the son that every time I see this ad, I can’t take my eyes off the screen. I get emotional. Being a mother I can relate to the feelings of the mother, that sinking feeling, when the children leave and visit home like migratory birds. Yet Continue reading “The Ad Magic”

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National Happiness: Determinants and Measurements

Traditionally growth has been interpreted in terms of GNP. For decades economists focused on income related measures but the experience of many third world countries in 50s, 60s and 70s, led to disenchantment with GNP as a measure of growth. Despite achieving growth targets many developing countries could not improve living standard of their people.  Continue reading “National Happiness: Determinants and Measurements”

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Women Empowerment sans Victimisation of Men

 

“Woh jail ki hawa kha raha hai.Maine use jhute dowry kes mei andar karwaya hai.”I was aghast to hear this coming from the mouth of a young woman whom I was meeting for the first time. She, just a casual acquaintance, had no qualms in telling me that her husband was cooling his heels in a jail. Rather she was boasting of getting him implicated in a false dowry case to teach him a lesson. What a blatant misuse of the dowry act, I mused. Continue reading “Women Empowerment sans Victimisation of Men”

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For better cycling culture, pedal Amsterdam way  

 

Cycle tracks are being laid all across the length and breadth of Chandigarh. Passages in identifiable, trade mark red are being carved out at the crossings and roundabouts so that the cyclists get a thorough passage without mingling into major traffic. As I see brisk reconstruction activity on the roads to make the city bicycle friendly, I cannot help recalling my maiden visit to Amsterdam, the cycling capital of the world. The capital of Netherlands, dotted with cycle tracks, has the best cycling infrastructure in the world.

Continue reading “For better cycling culture, pedal Amsterdam way  “

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