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A mother is shown packing for her teenage son who is leaving home for the first time to stay independently in a different city. The concerned mother recalls various articles and appliances her son may require. The same mother-son duo appears in another ad of the same E-Commerce Company in a similar setting. Now it is the turn of the son to show concern for his mother. He gifts her a water bottle with a built-in medicine organizer so that his mother is regular with her medicines in his absence. There is such a beautiful portrayal of a wonderful chemistry between the mother and the son that every time I see this ad, I can’t take my eyes off the screen. I get emotional. Being a mother I can relate to the feelings of the mother, that sinking feeling, when the children leave and visit home like migratory birds. Yet Continue reading “The Ad Magic”